Simplicity isn’t about convenience. It’s about aligning with your values.
On a weekend that celebrates American consumerism, all eyes turned to the Super Bowl. Some watch for the game. Others tune in for the halftime show. And then there’s the crowd that shows up purely for the spectacle of big-budget advertising.
With no dog in the fight this year, I let the game play in the background. The last game of the season always marks the beginning of months of speculation and anticipation for what’s next, so I rolled the TV out of the closet and let it run while I studied—glancing up occasionally if a play or commercial earned my attention.
I’m currently navigating a handful of life transitions, so my focus was split between organizing notes on the science of human movement and taking short mental breaks when something on screen pulled me in.
Almost nothing did.
That is, until Mike Tyson appeared.
The style was bold. Raw. Emotive. Cropped in tight, Mike was right in your face—an intimate moment where he opened up about his personal struggles with obesity. It stopped me cold. As the spot unfolded, a message emerged that I strongly stand behind:
Real food.
Industry has polluted our bodies with chemicals that have arguably fueled the explosion of chronic disease. The evidence is there—and it continues to grow. For me, personal success includes a deliberate approach to diet and exercise, one that maximizes life energy while I’m here on this planet.
Health is wealth.
Call it cliché, but illness has a way of reminding you just how true that is.
The ad landed at the perfect moment. My wife and I spent most of the weekend prepping meals: two nights of stew, three mornings of breakfast casserole, my lunch protein for the week, and homemade almond milk for turmeric lattes—all from scratch.
It took time. Most of the weekend, actually.
And we’re okay with that.
Being aligned in this mission makes the effort enjoyable. We grow together through these small, intentional acts. It may not look exciting to others, but we’re choosing to position ourselves the best way we know how.
So—thank you, Mike.
I approve this message.
